12A – Figuring Out Buyer Behavior No. 1

Segment: I chose to focus in on faculty and staff within business schools, specifically for these interviews, Heavener. 

1.     The first person I talked with was one of the program supervisors since some will connect their students to recruiters. What I came to find out is that the recognition of a need arises in the meetings. This is due to the collaboration needed by multiple perspectives in order to understand where the situation is coming from within the org’s structure. 

a.     When looking for information on how to solve whatever scenario they have, generally solutions are found in certain conferences that faculty goes to for professional development. Once they return, they compare notes on the different teachings and resources. 

2.     When looking into how career team goes about recognizing problems as they arise, the team traditionally does this in the form of meetings. Because they too are a service, each experience is unique and has to be able to bring that forward in a form of debriefing. 

a.     As an issue is looking to be addressed, the information search always includes utilizing the network in order to discover the most recent trends and strategies recruiters use in order to help their students succeeds. Sometimes, this may also be in the form of conferences. 

3.     While I did not get a chance to speak with the Dean directly, I was able to work with those who manage his schedule in order to understand a bit better how issues and ideas flow throughout Heavener. Ultimately, they are brought up via meetings with fellow faculty as one department may be able to assist & vice versa.

a.     With the vast amount of recourses that can be at Heavener’s disposal, looking for trends, either with other business colleges or even other colleges within UF, is far more common. 

Overall, because my service is to better other organization’s service, collaboration is a key feature in the communication and discovery of solvency. This generally comes out in the forms of meetings, especially in the business school where this seems like a common occurrence. 

Collaboration and the sharing of issues are two key features in this segment when discovering their need awareness and information searches. The networking aspect allows us as a business to work within specific conferences and other mediums in order to target the innovative users.